OH!" wasn't just an energy drink; it was a burst of exclamation in every sip. Crafting the name and concept for a client, I aimed to encapsulate the essence of surprise and delight—an audible pop of excitement that mirrors the invigorating rush one gets from 225mg of caffeine and a unique blend of nootropics. The idea was to create not just a beverage but an experience, something that would make people say, "OH!" in amazement.
In true fashion, I leaned into a vibrant, eye-catching design palette—bright, neon colors with gradients that scream premium yet maintain an edgy, artsy vibe. The marketing language played on the onomatopoeic nature of the brand name, coining phrases like "OH!mazing," "OH!wesome," "OH!MG," and "OH!yeahhh" to capture the exhilarating experience of the drink. Each element, from packaging to promo material, was designed to be as dynamic and impactful as the drink itself, making OH! a brand that stood ready to electrify the market with its bold flavors and even bolder presentation. Though it never hit shelves, OH! remains a vivid testament to the power of creative branding and the endless possibilities that come with daring to exclaim

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